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If you are as devoted as I am to vintage and retro art and have been fortunate enough to encounter The Muscleheaded Blog, you will know what very heaven it is to explore.  In this post he writes about the “Father of Modern Advertising”, Leonetto Cappiello [1875-1942].

Leonetto Cappiello was the premier poster artist of his generation—

He developed a unique and revolutionary style,

…… and his work is as popular today as it was during the height of the Belle Epoque.

It’s very possible that you are already familiar with Leonetto Cappiello’s beautiful art,

……..and weren’t really aware of it.

His work is so synonymous with the whole advertising poster art revolution of the early 1900s ,

….that he is called the “Father of Modern Advertising”.

And while the majority of his best work was…

Read more at The Poster Art of Leonetto Cappiello | The Muscleheaded Blog.

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