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I always find that vintage postcards are even more interesting when you know something about the artist. You’ve probably noticed, from time to time, a group of cards from a particula…

Source: The Art of Bernhardt Wall | The Müscleheaded Blog


Originally posted on The Muscleheaded Blog.

Of all the famous pin-up artists of the 1920s, 1930s, and 1940s, Rolf Armstrong has few equals, and remains a favorite with today’s audiences for several very good reasons –

—including his mastery of symbolic color, the fine detail of his work, the bright flashes of fashion and style, and a distinct masculine perspective, which he expresses on all of his canvasses–and which tends the amplify the femininity of his beautiful models.

Born in Bay City, Michigan on Easter, 1889, Rolf was the son of a shipping magnate whose declining fortunes eventually forced him and his family to move to Detroit.

After the death of his father in 1903, Rolf and his mother found themselves in Seattle, and at 15, he dropped out of school and took a job as a Steamship Agent.

Rolf’s two passions, sports  (he was an avid boxer and a skilled sailor) and art, began to mesh as he developed his painting skills drawing for local publications, and his mother encouraged him to…

via The Pin Up Art of Rolf Armstrong | The Muscleheaded Blog.


If you are as devoted as I am to vintage and retro art and have been fortunate enough to encounter The Muscleheaded Blog, you will know what very heaven it is to explore.  In this post he writes about the “Father of Modern Advertising”, Leonetto Cappiello [1875-1942].

Leonetto Cappiello was the premier poster artist of his generation—

He developed a unique and revolutionary style,

…… and his work is as popular today as it was during the height of the Belle Epoque.

It’s very possible that you are already familiar with Leonetto Cappiello’s beautiful art,

……..and weren’t really aware of it.

His work is so synonymous with the whole advertising poster art revolution of the early 1900s ,

….that he is called the “Father of Modern Advertising”.

And while the majority of his best work was…

Read more at The Poster Art of Leonetto Cappiello | The Muscleheaded Blog.

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