Originally posted on The Library Time Machine.

You may not have heard of the artist John Hassall. But you’ve almost certainly seen his most famous work, the Jolly Fisherman. (You know the one: “Skegness – it’s so bracing”). You may have even have seen his other famous advertising creation, the Kodak Girl.

But have you seen this?

Oddly modern for a WW1 recruitment poster it has the intensity of a panel in a comic, demonstrating Hassall’s ability to create a striking graphic image. Hassall lived in Kensington and was probably known to Sir William Davison, the Mayor of Kensington during the Great War who may have…

via John Hassall: the poster man | The Library Time Machine.

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